Getting back to its brand roots, Canada’s Washington Marine Group has changed its name to the Seaspan Marine Corporation, according to CEO Jonathan Whitworth. Seaspan Marine Corporation, North Vancouver, Canada, is now the legal entity and parent company for both its coastal and deepsea marine transportation, bunkering and shipyard divisions.
“This is not so much a change as it is a revival of the existing Seaspan brand,” said Whitworth. “Our group of companies have proudly served the BC coast for well over a century, and the Seaspan name has been deeply rooted in the fabric of this Province for over 40 years.”
Within the rebranding, Seaspan Coastal Intermodal Company’s name has also changed to Seaspan Ferries Corporation.
There is no legal name change to the three shipyard entities owned by the company.
The Washington family continues to own Seaspan and its holdings, which include Seaspan Ferries Corporation, Vancouver Drydock Company Ltd., Vancouver Shipyards Co. Ltd., and Victoria Shipyards Co. Ltd.
February 3, 2011