MAY 17, 2016 – Bouchard Transportation Co., Inc., Melville, NY, the largest independently-owned ocean-going petroleum barge company in the U.S, has unveiled a new corporate logo, and is to launch an updated website at www.bouchardtransport.com, before the end of the year.
It says the new corporate logo and website are "simply a more refined representation of the Bouchard brand."
"As our fleet and business continues to expand, it is important for us to have a distinguished corporate identity, and website that is user-friendly, and an informative destination for our valued customers, employees, and potential new business partners," said Director of Communications, Danielle M. Bouchard.
The new logo maintains Bouchard's red and white corporate colors, paired with a classic rope detail.It includes the company's initials and date of incorporation to showcase Bouchard's notable industry experience and longevity.
The new logo is currently being slowly rolled out along all media and marketing platforms, and will be featured on the new website, which will feature a contemporary new look, and user-friendly navigation.It will include the latest information on Bouchard's fleet, services, commitment to safety, recent news, and employment opportunities.