Wake Media appoints Andy Ford as Operations Director

U.K. based specialist maritime and offshore marketing agency Wake Media has appointed Andy Ford as Operations Director, effective July 1.

Reporting to Managing Director Steve Parks, Ford will be responsible for enhancing, managing and driving the company’s future growth strategy and operational efficiencies, focusing primarily on serving customers’ needs. To achieve, concrete, effective and measurable results, he will also introduce and manage the company’s strategic marketing development and planning program.

Ford has worked in the maritime industry for over 16 years. He started his career as a mechanical design engineer, moving into sales and marketing functions in 2009. He joins Wake Media from Wärtsilä Corporation, where he has held a variety of marketing roles, most recently as GM Marketing Operations for its global maritime business. During this time in his career, Ford was a key driver in areas including global marketing budget and forecasting, digital marketing development, marketing intelligence, marketing attribution & performance including MROI.

“To introduce a person of Andy’s calibre is testament to how far we have come,” said Steve Parks. “Andy has been a highly respected and integral player towards the creation and delivery of the Wärtsilä strategic marketing approach over the years and his experience will be vital as we continue our ambitious plans to grow and develop our services for our clients”.

“I have been closely watching Wake Media grow over the years and I am extremely pleased to help write the next chapter with the team,” said Ford. “With customer needs and insights at the heart of our strategy, I am confident that together we will be able to develop Wake Media’s services to eventually become the most complete maritime marketing agency.”