Royal Caribbean International promotes two veterans

Michael Bayley and Lisa Lutoff-Perlo

DECEMBER 8, 2014 — Royal Caribbean Cruises Ltd. (NYSE, OSLO: RCL) has named Michael Bayley president and CEO of Royal Caribbean International (RCI). He is replaced him as president and CEO at Celebrity Cruises with Lisa Lutoff-Perlo, formerly executive vice president, operations at RCI. Both appointments are effective immediately.

The position of RCI president and CEO has been vacant since April, when Adam Goldstein was promoted to president and COO at RCCL, the parent company for a number of cruise lines, the two largest being Royal Caribbean International and Celebrity Cruises.

Both appointees are Royal Caribbean veterans. Mr. Bayley has worked his way up from an assistant purser’s position aboard the Nordic Prince, while Ms. Lutoff-Perlo’s career at the company began in its New England sales office.

“To recognize these two incredibly talented people with these vital leadership positions after years of dedication, effort and innovative thinking is gratifying for everyone here,” said Richard D. Fain, Chairman and CEO of Royal Caribbean Cruises Ltd: “I am impressed with the skills they have demonstrated over the course of their careers, and I am excited to see where they take these powerful brands next.”

Mr. Bayley assumes Royal’s helm after a successful term as Celebrity’s President and CEO. At Celebrity, he delivered strong results while building the company’s “modern luxury” positioning, which resonated successfully with Celebrity’s sophisticated customer base. Before his Celebrity role, he served in several senior roles at Royal Caribbean International, including Executive Vice President of Operations.

Ms. Lutoff-Perlo began her company career as a district sales manager in her native New England. She moves to her new role from her position as Executive Vice President, Operations at Royal Caribbean, where she played a critical role in the recent successful launch of Quantum of the Seas, the first in the company’s newest class of ships. After a successful sales career, Lutoff-Perlo made her mark as a specialist at bringing new ships to market for both Royal Caribbean International and Celebrity. In addition to the Quantum class, she played a key role in the launch of Royal Caribbean International’s Voyager and Radiance classes, as well as Celebrity’s Solstice Class.

INSIDER TRADE

Meantime, RCI COO Adam M. Goldstein has been in the news in his own way by attracting the attention of those who track such things by selling 90,000 shares of the company’s stock on the open market in a transaction dated Friday, December 5. The shares were sold at an average price of $77.31, for a total transaction of $6,957,900.00. Following the completion of the transaction, according to an SEC filing, Mr. Goldstein now directly owns 310,724 shares of the company’s stock, valued at approximately $24,022,072.