Cox Powertrain appoints new U.S.-based sales and customer support team

Written by Nick Blenkey
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L to R: Bruce Woodfin, Steve Pitt and Bill Livingston on the Cox booth at the International Workboat Show

U.K. headquartered Cox Powertrain Ltd. is about to start full production of its CXO300, claimed to be the the highest power density diesel outboard engine ever developed.

Cox Powertrain is backed by a solid base of private shareholders and is led by ex-Cosworth CEO, Tim Routsis, with a background in engine development in global automotive, aerospace and marine markets. The company’s mission is to deliver a completely new concept in diesel engines with the potential to revolutionize the marine market.

The company has just made three appointments to support its U.S. business and head up its sales and aftersales departments in this important market.

Bruce Woodfin takes on the role of North America Account Manager and Bill Livingston will act as Aftersales Manager for the America’s, while Steve Pitt becomes Global Aftersales and Warranty Manager, based at Cox’s U.K. headquarters.

Woodfin graduated from Maine Maritime Academy, with a degree in yacht operations and boatyard management, before working for yards in Marblehead and Salem Mass. Since 2000, he has worked in marine propulsion, selling and supporting a wide range of products including jets, inboards, sterndrives and pods.

Prior to joining Cox, Woodfin worked for Power Product Systems LLC for seven years where his primary focus was selling and supporting Volvo Penta products to the New England lobster boat market, high-end yacht tenders, custom yachts and pilot boats.

Bill Livingston started his career building engines for Caterpillar before moving into customer support and ultimately becoming Head of Caterpillar Concierge, the firm’s premium aftersales service. He brings expertise and experience in project management, aftersales processes and customer service to Cox’s North American team. He will be based in Georgia but will relocate to Florida when Cox’s U.S. headquarters is in operation.

Delivering exceptional aftersales support is a fundamental part of Cox Powertrain’s philosophy and the firm has now strengthened its worldwide team to help it provide a second-to-none service.

Taking on the role of Global Aftersales & Warranty Manager is Steve Pitt, who brings experience in automotive aftersales, calibration and diagnostics and gained key marine aftersales and product development experience while employed by Hamilton Jet. He will be UK based at Cox’s headquarters in West Sussex.

Pitt, Woodfin and Livingston have been joined by Cox’s Louisiana distributor, Innovative Diesel Technology. at this year’s International Workboat Show, where Cox is exhibiting at booth #3251,

“We’re inviting visitors to register online or via our stand at the show to experience an on-water demo to see a CXO300 in operation first-hand,” said David LeBlanc, Director of Sales and Product Development at Innovative Diesel Technology. “This high-powered diesel outboard has been greatly anticipated by the U.S. commercial market. We’re excited to be representing a brand-new engine that has no current equal on the market. Cox’s emphasis on unrivaled aftersales also aligns perfectly with our own ethos of providing best-in-class products with unequalled product support.”

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