Maersk dusts off the SeaLand name

Maersk Line containership in the Panama Canal Maersk Line containership in the Panama Canal

JANUARY 8, 2014 — A.P. Moller-Maersk Group's Maersk Line is dusting off the SeaLand name. It is giving it to a regional, containerized shipping company dedicated to the intra-Americas market that will have a structure similar to Maersk's other regional carriers including intra-Asia carrier MCC Transport and intra-Europe carrier Seago Line.

In an announcement notable for a total lack of any reference to the history behind the SeaLand name, Maersk Line says that its existing Intra-Americas service network will be the foundation for the new, independent containership line that will officially commence operations on January 1, 2015.

Maersk Line will begin the transition of its Intra-Americas business to SeaLand in a phased approach throughout 2014. A newly established team of approximately 240 personnel will begin their new roles by July 1, 2014.

SeaLand will be led by Maersk Line veteran, Craig Mygatt, who will serve as CEO. The company will be headquartered in the United States with exact location to be determined. SeaLand will share specific Maersk Line operational services, such as finance, land-side operations, and HR.

"We heard from our customers that they value Maersk Line services but they required greater service stability and commitment. That's one of the key reasons why we're responding with an improved, restructured solution for the Intra-Americas," said Mr. Mygatt "We look forward to developing strong, enduring customer relationships as the new SeaLand organization."

"This reorganization is an investment in our global container business. It enhances and strengthens service in this important and growing trade region, as well as the future of our overall global service network," said Vincent Clerc, chief trade & marketing officer, Maersk Line.

Robbert Van Trooijen, Chief Executive, Maersk Line Latin America and Caribbean said, "This new Intra-Americas commitment will meet the needs of Latin American customers that ask for local, customer specialists that are empowered to act quickly and respond to changes in the market. We have a long history in this region that will set the foundation for future growth."

Want more? Subscribe now!

Subscribe to Marine Daily for breaking marine news