June 16, 2006
Cruise industry associations merge
The New York-based Cruise Lines International Association (CLIA) is to merge with the Washington, D.C.-based International Council of Cruise Lines (ICCL), to form an expanded organization representing major cruise lines and more than 17,000 travel agents selling cruises.
The merged organization will continue to be called CLIA, and, after a transition period, is expected to move its headquarters to Miami.
Current CLIA President Terry Dale will lead the expanded trade association as President and CEO.
Dale has headed CLIA for nearly three years. Previously, Dale worked as Executive Vice President of NYC and Company, New York City's Convention and Visitors Bureau.
"The synergy and shared energy, skill and experience created by this merger will help us immeasurably in broadening and strengthening our support of both our cruise line and travel agency members and communicating the benefits and value of a cruise," said Andy Stuart, CLIA Chairman and Norwegian Cruise Line's Executive Vice President of Marketing, Sales and Passenger Services.
The merger was the outcome of an independent study commissioned by the industry, which recommended that a combined operation would be more effective and efficient in accomplishing both organizations' goals.
"As the cruise industry continues to grow as a global force in the international travel market, it becomes increasingly important that the industry speak with one strong, clear voice," said Richard D. Fain, ICCL Chairman and Chairman and CEO of Royal Caribbean Cruises Ltd. "This merger is a logical next step for our industry."
The merged association will incorporate the existing functions of both the CLIA and ICCL organizations and staff from both groups will manage the combined operation.
"With the combined resources of both organizations, our job of promoting cruising will be considerably easier," said Dale. "We also have the opportunity to significantly enhance our ability to serve the travel-agent community, consumers and the cruise industry."