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February 24, 2010

Carnival Cruise Line reports strong wave season bookings

Carnival Cruise Lines is reporting record wave season bookings, with strong reservations activity for 2010 departures.

Wave season typically runs from about mid-January through early spring and is traditionally the busiest, most important booking period in the cruise industry. Though Carnival hasn't quantified either the number of booking received or how volume compares with last year, it says that For the period of Jan. 1 through Feb. 21, 2010, bookings were at "unprecedented" levels for the line's 22 cruise ships which operate three- to 15-day voyages from a variety of North American home ports.

As a result of the strong booking volumes, a general price increase will be implemented effective March 22 for all summer sailings in June, July and August.

Carnival President and CEO Gerry Cahill said, "We're seeing significantly increased volume as consumers are taking advantage of the incredible value that a Carnival cruise provides. And while pricing hasn't fully recovered to 2008 levels, we are increasing prices and will implement an across-the-board increase effective March 22."

He said that the price increases will vary by departure date but will be up to 5 percent.

Cahill attributed the record booking activity to a wide range of factors, including strong travel agent partner support, targeted marketing initiatives, itinerary enhancements and the wide variety of close-to-home departure points.

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