December 13, 2010
Castrol Academy partners with Maersk Training
Castrol Marine has appointed Maersk Training as a global non-exclusive distributor of its module-based training course, Castrol Academy, which is designed to help marine engineers develop a broad range of skills.
Castrol Academy training resources, which include printed course material and DVDs, will be redistributed by Maersk Training. This will enable Castrol Marine to take advantage of Maersk Training's established global infrastructure to promote Castrol Academy in order to deliver engineering expertise to new and existing customers of both companies.
The agreement also includes the promotion of Maersk Training courses to Castrol customers. Maersk Training has, over the past three decades, built a broad portfolio of courses specifically developed for the maritime, offshore and wind-power industries. Castrol customers will receive a 10 percent discount when booking a Maersk Training course.
Castrol Academy was developed in direct response to an industry-wide problem: a recent survey by the Institute of Engineering and Technology revealed that 55 percent of those polled reported problems recruiting experienced, well-trained technical ship crews.
Castrol Academy allows marine operatives to study each module via a study pack with online support materials available anywhere in the world.
A total of eleven modules include everything from basic skills such as indentifying ship types, the basics of lubrication and working with base oils to more advanced skill sets such as engine operation, machinery installation and power transmission.
Albert Chan, Global Offer Director for Castrol Marine, said: "Lack of skilled marine officers is pushing up operating costs and holding back the development of fleets. Castrol Academy was created to help address increasing fears of crew shortages while providing a source of added value to customers such as improving efficiencies.
"We are very excited to work with Maersk Training which is leading the industry in marine training programs," said Mr. Chan. "This deal will enable Castrol Academy to reach a broader audience, demonstrating the added value of working with Castrol as lubricants supplier by providing access to the wide-ranging courses of Maersk Training and helping to close the skills gap threatening the industry. It will also complement Maersk Training's training portfolio making this an excellent partnership for both companies."
Like Castrol Academy, Maersk Training was established in response to the perceived industry-wide problem of paper certification not necessarily matching real-life capabilities and performance.
This year the A.P. Moller - Maersk Group merged all its educational entities under Maersk Training and Svendborg in Denmark became the headquarters for specialist training centers in Aberdeen and Newcastle-upon-Tyne in the U.K., Esbjerg in Denmark, Chennai in India, Port Harcourt in Nigeria with other branch activities in Norway, Angola and the Middle East.
Hans D¨rke Bloch-Kjaer, Chief Sales & Marketing Officer for Maersk Training said: "This has been a monumental year for Maersk Training and the tie-in with Castrol is no small highlight. In many ways the Castrol Academy underlines one of our core targets, the desire to push the learning boundaries so that no matter where the participant is they can benefit and improve their performance through an appropriate teaching tool."
Maersk Training was opened in 1978. Since then, it has trained an estimated 120,000 participants. It has been evaluated by DNV, which, in a detailed inspection, looked at everything from the infrastructure to resulting course performance. Consequently it was declared DNV's first Center of Excellence. Currently it offers some 500 individual courses a year and these are constantly monitored and updated to stay in line with industry training needs of the industries.